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PRODUCT BRAND STRATEGY

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We help founders and teams shape, design, and communicate better products,

through strategy, product design, and brand-driven communication

We help founders and teams shape, design, and communicate better products,

through strategy, product design, and brand-driven communication

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Explore your product potential

Unleash the market opportunities

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A Strategic Partner in Product and Brand Development

Based in Sydney with APAC reach, Explortunity helps businesses shape products, refine product communication, and build design-led systems that support growth.

With over 20 years of experience across product development, brand design, packaging strategy, and operational design, we support founders and growing businesses navigating complex decisions and market expansion.

Our approach is hands-on and outcome-driven. From early product concepting and packaging development to communication frameworks and workflow systems, we help teams create clarity, structure, and momentum.

150+

260+

Designs Delivered

Happy clients

20

Countries Served

Years of Experience

100+

Products launched

5

WHO WE ARE

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Clear structure for product direction, business alignment and growth

WHAT WE DO

Designing products with purpose, clarity, and usability that exist in the real world.

BRAND

We bridge product strategy, product design, and brand-driven communication to help founders, teams, and businesses across Asia-Pacific, move from idea to clarity, and from concept to market.

We support teams through:

Shape physical products from idea to concept
Align business, brand, and product decisions
Refine product stories and communication systems
Develop packaging that reflects function and identity
Build design-led workflows and scalable processes
Bring clarity to complex product challenges

Our work blends strategy, design, and communication to help products make sense — to customers, teams, and the wider market.

Product definition

Market understanding

Opportunity framing

Value propositions

Go-to-market direction

Leadership & founder alignment

Concept development

Form & function exploration

Ergonomics and user interaction

Packaging design and communication

Material & manufacturing

Brand-product alignment

Messaging frameworks

Packaging communication systems

Brand guidelines

Product stories & narratives

Brand-to-product translation

Content creation

STRATEGY

PRODUCT

Helping products speak clearly and consistently across touchpoints.

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WHO WE WORK WITH

From Startups to Scaleups, across multiple industries.

two person doing single leg balancing on stones

two person doing single leg balancing on stones

a table topped with lots of different types of cosmetics

a table topped with lots of different types of cosmetics

a keyboard and a computer mouse on a desk

a keyboard and a computer mouse on a desk

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close-up photo of assorted mini tools

man using MacBook

man using MacBook

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group of people inside restaurant

Wellness & Personal Care

Product development direction, product launch, and messaging hierarchy for wellness brands.

Technology & IOT

Support for hardware-enabled technology, connected devices, and physical interaction design.

Consumer Goods

Product strateg, packaging design, and communication clarity for everyday consumer products.

Food, Beverage & FMCG

Packaging hierarchy, consumer communication, and positioning for fast-moving categories

D2C & Emerging Brands

End-to-end support for founders shaping new products, categories, and market entries.

Professional Service Providers

Strategic communication, brand clarity and messaging systems that strengthen credibility and improve engagement

teal wooden drawer dresser

teal wooden drawer dresser

Lifestyle & Homeware

Concept development, design, and manufacturing for lifestyle and homeware categories.

red grapes on clear glass wine

red grapes on clear glass wine

Hardware & Industrial Products

Functional design support, engineering recommendations and materials guidance for industrial and technical goods.

See some of our case studies

If you're developing a product, refining brand message, or aligning strategy and communication, we help teams make confident, informed decisions.